Undergraduate Student Government


Challenge Solution Impact
Hunter College’s Undergraduate Student Government Logo Design Contest.
The typeface (Helvetica Neue) and color (Hunter Purple) follow Hunter College’s Visual Identity Standards. The facade is a bold abstract graphic of the Thomas Hunter building, which houses clubs where students find community and channels of empowerment. This image and Hunter’s famous sky bridge are ideal representations of USG’s responsibility to forge connections between student groups and protect students’ rights, welfare, and involvement in academia and beyond.
The new logo is currently used on Facebook and Instagram.


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