Conceive and pitch an e-commerce web application that will merit development (Web Production 2 final project). |
Lemonn is a CSA for ugly produce. It aims to reduce food waste and hunger while giving the farmers fair prices. The US loses 30% of the food produced, because many are rejected by supermarkets due to cosmetic challenges, despite being healthy and delicious on the inside. |
User research shows people are open to the idea of buying ugly produce since they care most about price, taste, and nutrition. |